Nordic Market Insights Consulting > Nordic Market Insights The ‘what’, ‘why’ and ‘how’ of your market Good market research starts with asking the right questions, and Signum will help you to dig deep for answers. We help you to get the insights you need to make the changes you want. It all starts with an exploration of what is the core of the issues you are facing – and which questions to ask. Understanding the patient journey What Investigate and describe what determines your market situation. Why Explore critical market dynamics and understand why your market develops as it does. How Determine how you can wisely move forward based on your new insights. Examples of business scenarios where insights matter: From challenge to insight Whether you need new operational solutions, or you have decided to take your business to the next level, actionable insights will support your next move and help you design and implement changes that give significant business results. Build your business case Starting a new business? Looking to expand your existing business into new therapeutic areas? Want to revitalise an old brand? Regardless of your next step, big decisions need to be made that will impact your business. Create a business case with insights that empower your decisions. Develop your brand We recommend an HCP/patient-centric approach when exploring the perception of your product. This kind of insight gives a strong starting point for working proactively with your positioning and creating a stronger brand position for your product. explore our research services Case Medice’s ADHD app launch: a digital health success story Learn how Medice launched a commercially successful digital health app for ADHD families in Scandinavia. Get insights on challenges, strategies, and results. Read the case Fit for purpose studies Data driven qualitative insights We design and execute research projects exactly suited to your challenges and opportunities. Combining our vast sales statistics with real-world data and qualitative insights, we deliver precise analyses and valuable insights that help you develop your business. Learn more Are you doing things right, or doing the right thing? Initial scoping is the way to make sure we focus on your critical challenges solving the right problem. With our powerful combination of sales data, data science, market research methods, and in-house consultancy services, we can help you explore the core of the challenges you are facing. Whether your focus is on the Swedish, Norwegian, Finnish or Danish market we can add new perspectives and clarifying your project. Proven process for clarity As part of our proven process we facilitate a clarification of the what, why and how of your market and the problem you want to solve. Together we scope your key challenges and required outcome. Headed in the right direction? Initial scoping meetings can bring up new perspectives that will shift your understanding of your problem and the challenges that keep you from solving it. We make sure to ask the right questions, so that you are headed in the right direction before you start a critical research project. Why book a meeting with us? You get to meet experts within the research and consultancy areas that are relevant in your particular case. Based on your initial input we make sure the relevant competences are at the table to make the most of your initial scoping meeting. Your take-aways from an initial scoping meeting with us: Clear understanding of your challenges and feasible solutions as well as how to move forward Well-scoped process/research study Time frame and budget for reaching your goal Clear picture of the outcome, effect, and deliverables from the project Date for when to expect a proposal and project plan What we expect from you: Send us a few lines about the problem you want to solve and the challenges you see – this allows us to gather the relevant specialists around the meeting table Allocate two hours – and potentially time for a second meeting if you want to involve important stakeholders “My perspective on insight generation combines two lenses: One takes a curious approach to stakeholders, decisions, and possibilities in the Nordic healthcare systems. The other seek to understand how pharmaceutical companies are organized, go-to-markets and innovate to re-invent themselves.” Søren Esben Hansen Chief Advisor, Team Lead, Nordic Market Insights For more information, please contact Søren Esben Hansen Chief Advisor, Team Lead, Nordic Market Insights seh@signumlifescience.com +45 20 570 670 Frequently asked questions Click on the arrow to expand How can Nordic market insights help me understand the drivers behind my current market performance? Nordic market insights reveal the underlying factors shaping your market, including patient behavior, HCP decisions, and competitive dynamics. By uncovering why your market is moving in a particular direction, you gain the clarity needed to adjust your strategy and act with confidence. What value do “the right questions” bring to market research in the Nordic region? Asking the right questions determines whether your research yields actionable insights or surface-level findings. We help you define the core issues, identify hidden dynamics, and explore questions that reveal growth opportunities. What makes the Nordic healthcare systems uniquely challenging for market research? The Nordic systems differ in structure, incentives, patient pathways, and adoption logic. Understanding these nuances requires a research approach tailored to local practices. Our Nordic Market Insights team combines curiosity about system stakeholders with deep knowledge of the pharma value chain. How can market insights reveal untapped growth opportunities in the Nordic region? By examining patient journeys, HCP decision drivers, treatment gaps, and competitive weaknesses, you can identify unmet needs and overlooked segments. These insights highlight where your product can deliver additional value and where you have a competitive edge. What business challenges can Nordic market insights help solve? Whether you’re addressing stagnant growth, inefficient operations, unclear market fit, or a need for strategic repositioning, we help you diagnose the root cause. This gives you targeted actions with measurable impact, rather than scattered efforts. Clear examples of what we can help you with Case The role of patient insights in improving immunotherapy for melanoma See how patient insights improved malignant melanoma immunotherapy, transforming frequent infusions into a valued aspect of personalized patient care. Inspire me Case Boosting OTC sales with pharmacy staff engagement Discover the critical role of pharmacy staff in OTC sales. See how better training and visibility enhanced product performance for a Danish pharma brand. Inspire me Case Maximizing OTC sales with consumer behavior insights Discover how analyzing Danish consumer habits allowed a health company to enhance OTC sales strategies, improve visibility, and support channel partners. Inspire me
