Pharmacy Segmentation and Targeting Services > Sales performance data > Pharmacy Segmentation and Targeting Do you have 3,300 hours to spare? It takes an average of 6 visits to a pharmacy to successfully introduce a new product. With over 550 pharmacies in Denmark, that adds up to 3,300 hours of work. That’s enough time to cycle from Denmark to South Africa and back three times. Wouldn’t it make more sense to focus on the ones that will give you the best results instead? See how Reckitt Benckiser’s Denmark pharmacy analysis impressed their global headquarters with insights they found to be “unique.” Focus on the pharmacies that matter most Your sales team doesn’t have unlimited time. Every visit costs money, and the wrong visit costs even more. With our Pharmacy Segmentation tool, you get a clear, data-driven view of which pharmacies deserve your attention and which ones don’t. The tool provides an up-to-date overview of your markets, showing you exactly where to focus your resources. You’ll know which pharmacies have growth potential for your products, allowing your team to optimize their time and resources by focusing on the pharmacies that matter most. Size isn’t everything Not all pharmacies are alike, but they share similar traits. A small pharmacy can have far better potential than a large one if it serves the right customer base. Our machine learning model analyzes nearly 500 variables based on purchasing behavior at each pharmacy, grouping them into meaningful segments. Unlike traditional approaches that rely on external data, such as demographics, our proprietary model uses sales data from your own target market. This ensures a highly accurate picture of potential revenue growth. Understand your growth potential Your Pharmacy Segmentation analysis compares your product category turnover against the performance of your focus product. This comparison shows you exactly where growth potential lies within selected categories. The model identifies the top 15% best-performing pharmacies in each category and calculates the gap between these leaders and the rest. This reveals untapped potential at each pharmacy, simply by better serving customers who already walk through their doors. You can add demographic variables to gain deeper insight into local characteristics, strengthening your communication strategy with individual pharmacies. Make better decisions with better data Our data covers 99.7% of Danish pharmaceutical sales with daily updates across 60,000 product lines. You can answer critical questions like: Which 50 pharmacies have the highest sales potential in your category? Where can you gain more market share? Which pharmacies are underperforming relative to their potential? How should you allocate your sales resources for maximum impact? What you get Identify pharmacy-specific potential and importance Fine-tune your customer communication and activities Plan strategically and tactically Optimize your sales resources Boost your competitive position Plan your drive. Then drive your plan Pharmacy Segmentation shows you which pharmacies deserve your attention. That’s planning your drive. But what happens when your sales team walks through the door? You need insights that drive your plan, showing you exactly how to engage pharmacy staff, position your products, and influence the purchase decision. Our Nordic Market Insights consultancy reveals what works at the pharmacy level through mystery shopping, staff interviews, and behavioral analysis. One of our clients transformed their OTC sales strategy in Denmark by understanding the 30-second pharmacy counter interaction. Working together, we discovered that only two out of ten staff members could recall their product’s campaign, despite 36% of consumers relying on staff recommendations for their purchase decisions. Read the case Go deeper with Account Sales Data Once you’ve identified which pharmacies to prioritize, you need detailed performance data to guide your conversations. Our Account Sales Data gives you pharmacy-level insights, including real-time campaign tracking, re-purchase rates, and shelf availability data. You can track exactly how each targeted pharmacy performs with your products, follow campaign results as they happen, and adapt your sales pitch based on their specific purchase patterns. This combination of strategic segmentation and detailed account tracking gives you everything you need to prioritize effectively and execute with confidence. For more information, please contact Jonas Arentz Bach Sales Director for Denmark jab@signumlifescience.com +45 40 417 546 Get in touch Leave a message and we will get back to you ASAP. Your personal information will be processed according to our Privacy Policy. First Name: Last Name: Company: E-mail: Your Message:
