HCP Engagement Optimizer Services > HCP Engagement Optimizer Connect with healthcare providers (HCPs) where it counts We know there’s a gap between what commercial pharma functions provide and what individual healthcare practitioners want. Both in terms of information, timing, and format of contact. So, you need a tool that will close the gap and tell you the right, relevant way to approach a specific HCP. And we have that omnichannel tool: Kwarts. From patient demands to endless messages from pharma companies, HCPs are overwhelmed. You’ve heard their frustrations: “I get too many emails from pharma companies.” “Sales pitches often feel like a waste of my time.” “I just can’t find the time to learn about new treatments.” Enter Kwarts: your AI tool for data-driven customer engagement Simply put, in your day-to-day operations Kwarts is an AI-powered tool that gives you: Seamless integration with your existing systems (CRM, marketing, and sales data) Significant learnings about how to make an impact on HCPs. Actionable insights for your sales force, marketing team, medical affairs, market access and management. The user-friendly dashboard provides answers to questions that’ll save you copious amounts of time and headaches – and is guaranteed to improve your HCP relationships: When was the last time Dr. Thomas responded to a marketing message? What message will move Dr. Thomas up the adoption ladder? Does Dr. Thomas prefer a phone call or an email? A podcast or a brochure? You can choose to view specific HCPs or to view all your contacts to stay on top of relationship trends, e.g. “Inactives” turning into “Champions”. It really is that simple: Your Kwarts dashboard is with you, also when you’re away from the office. What Kwarts does for you: Daily recommendations for next best action The AI engine behind Kwarts crunches data from multiple sources in your company to come up with a recommendation for the next best action for you to take with a client: Move your prospect up the adoption ladder by delivering the right message at the right time via the right channel. You also avoid the risk of being perceived as irrelevant by the HCP – and of losing marketing consents. With Kwarts, you create content that is relevant and make contact in the way that is most likely to be perceived as relevant by the receiving HCP: Who is relevant for targeting right at this moment, via which channel, with which message. Developed by Signum and the university of Hasselt in cooperation with the pharmaceutical industry, Kwarts increases commercial success by up to 15%. Seamless integration with your existing systems Your team doesn’t need to adapt to a new system – Kwarts integrates seamlessly with CRM platforms like Salesforce, Veeva, and Microsoft Dynamics 365. It consolidates data from multiple sources, eliminating silos and providing a 360-degree view of HCP interactions. Leverage real-time insights for meaningful HCP interactions and enjoy seamless integration with your existing CRM systems. Kwarts is your proven customer engagement solution. Support for your success We’re not selling a system – we’re here to ensure successful implementation and use of Kwarts in your organization. We offer training and guidance on adjustments to ensure this. Go from generic to meaningful The big difference between multichannel and omnichannel is the experience of the person receiving your communication. A multichannel setup is characterized by multiple activities, and it may feel like you have a solid setup with many contact points with HCPs. The problem is that the contact points are detached, often submitted by different departments, each working on their own and resulting in a detached, non-personalized experience for the recipient. Kwarts lifts your endeavors into an omnichannel world where learnings based on an HCP’s previous reactions to formats, topics etc. are taken into consideration for choosing the next best action and creating a meaningful dialog with the specific HCP. For more information, please contact Henrik Ahlqvist Kwarts Sales Lead hahlqvist@signumlifescience.com +46707685110 Get in touch Leave a message and we will get back to you ASAP. Your personal information will be processed according to our Privacy Policy. First Name: Last Name: Company: E-mail: Your Message:
