Signum Morning Briefing 24 March Insights > Events > Signum Morning Briefing – When treatment moves to primary care Sign up for the event: “When treatment moves to primary care, where does pharma fit in?“ Denmark’s healthcare reform is about to reshape how care is delivered, and it’s happening now. This means mounting pressure on general practitioners and a shift of responsibility toward primary care. If we want to maintain and improve the quality of care, pharma must step into a new role. It’s a major opportunity that calls for immediate action. At Signum Morning Briefing on March 24, you’ll hear directly from clinicians and market experts on how the reform affects your commercial planning. You’ll leave with concrete insights on: How pharma can deliver what primary care needs and wants. Which questions and analyses can inform your market entry, portfolio optimization, and stakeholder mapping Fresh inspiration on where healthcare can go with an innovative mindset. Secure your spot now so you don’t miss: Martin Vesterby, physician, and health innovator Michael Hejmadi, general practitioner, and co-author of the Dr. Hansen books Jeppe Hæstrup Kamstrup, Consultant, Nordic Market Insights at Signum Life Science N.B. The event is in English, but you’re welcome to ask questions in Danish. See the complete program below*. See program Date March 24, 2026 Time 8:30 – 10:30 (The presentations start at 9 am, but there will be breakfast and networking from 8:30 am) Place Life Science House, Lersø Parkallé 101, Copenhagen Program 08:30 Networking and breakfast 09:00 Welcome Kenneth Mikkelsen, Nordic General Manager, Signum Life Science 09:05 Healthcare is heading home to the patient. Is pharma joining the journey? Treatment, responsibility, and decision-making are increasingly moving from the hospital into people’s homes. That shift demands a new perception of pharma, not as a supplier, but as someone bringing a gift: A value proposition that makes sense in people’s lives.This talk explores how pharma can respond to rapid change, where success is no longer defined by products alone, but by the value that is experienced, applied, and proven by the user. Martin Vesterby, physician and health innovator 09:25 Doctor Hansen’s future practice: How pharma can become part of the solution Twenty years ago, a medical record filled one A4 page. In Dr. Hansen’s future practice, AI will write the medical record, patients will come well-prepared with their own data analyses, and doctors will spend their time on what technology cannot do: Listening, assessing, and deciding. Michael Skov Hejmadi is a practicing physician and co-author of the Doctor Hansen books. He provides an exclusive insight into the practice that awaits us, and explains what the pharmaceutical industry must do to become part of the solution. Michael Skov Hejmadi, physician, author and AI expert 09:45 Title TBA Jeppe Hæstrup Kamstrup, Consultant, Nordic Market Insights, Signum Life Science 10:05 Group discussion and dialogue with presenters 10:25 Closing remarks Kenneth Mikkelsen, Nordic General Manager, Signum Life Science Go to sign up form N.B. We will take pictures and record the event for marketing purposes. Please get in touch with a Signum team member on the day if you prefer not to appear in them. The program is subject to change. Please note that we reserve the right to review and decline registrations if necessary. Get in touch Leave a message and we will get back to you ASAP. Your personal information will be processed according to our Privacy Policy. First Name: Last Name: Company: E-mail: Your Message:
