Blog posts Insights > Blog What does the future hold for phama? At Signum, our skilled data science team uses best-of-breed technologies to lift our customers’ businesses. Our masterminds have decades of experience, in-depth knowledge of the Nordic markets and we often challenge ourselves to cut through the complexity to find the solutions you need for sound decision-making. Find inspiration here: Advanced Market Research 10 min read Unlocking omnichannel’s potential in pharma In the retail sector, the adoption of omnichannel strategies has reshaped customer experiences – so, putting aside the different regulatory and compliance settings between pharma and retail –pharma companies can gain valuable insights from retail’s efforts in the field. read the post Market Access 10 min read Supercharge Your Success: Unleash Launch Acceleration In terms of introducing new medicines to the market, the pharmaceutical industry and healthcare sector has a shared need for time-cost efficiency to get the most value for money. Yet, healthcare often also demands an increased amount of caution and vigilance. This creates a divergence between two contradictory ways of thinking in terms of optimizing time, money and other resources spent in the launch and implementation of a new medicine. read the post Market Access 10 min read Innovation is also about challenging your own processes The framework and opportunities for market access are changing, and this places great demands on knowledge and competences in the industry. But what does the challenge look like from the inside? And what can the industry do? We asked Lars Møller, Country Manager, Managing Director, Pfizer Denmark & Iceland and 2nd vice chairman of Lif’s board of directors. read the post Uncover critical market dynamics 5 min read The role of nurses is changing Nurses are an increasingly important stakeholder group for pharma in the Nordics because their role is in transition. Thus, pharma needs deep insights into the clinical context in which nurses work to understand their needs, aspirations, and roadblocks to the best support in their work. read the post Advanced Market Research 15 min read Where is the patient’s preference? In a pharma context Patient Preference is defined as the patient’s experience of a treatment or drug. This data is seen as particularly useful in evaluating patients’ perceived risks and benefits of a medical treatment. read the post Need clear examples of what we can help you with? How about cases that document what other companies have gained from collaborating with us? If the cases don’t quite match your challenge, get in touch and we will tailor-make a solution for your organisation. Show cases Get in touch Leave a message and we will get back to you ASAP. We process your personal information in accordance with our Privacy Policy. First Name: Last Name: Company: E-mail: Your Message:
