GP target & segmentation Consulting > Advanced Market Research > GP Target and segmentation analysis Better focus means better business Are you visiting the right GPs? Renew your market insights and get the best decision basis for your business going forward. A target-and segmentation analysis will give you insights to focus on the right market segments. It’s a powerful tool for tactical and strategic planning to prioritize and better target the right GPs. Also helping marketing in designing campaigns specifically for the target segments and aids in better returns and profitability. Databased insights You get databased insight into GPs in the primary sector, with the greatest potential and brand loyalty and thus have the greatest earnings significance for your business. This is especially valuable when you plan how to make the best use of your sales resources, while at the same time giving marketing a powerful tool for targeted campaigns. What it does The analysis puts names and “value” on all GPs in the primary sector: GPs sales potential is identified GPs brand loyalty is uncovered “Unknown” GPs are identified Sales – Marketing – Management Benefits the entire commercial organization Boost your competitiveness now Strengthen your sales Sales consultants receive a target list from which they can plan sales activities Target your marketing Marketing gets an ideal basis for segmented marketing. Databased insights Management gets databased insights into the customers which are most valuable to the business How we datalyze Data science is all about extracting knowledge from data. It’s not about applying magic but instead about combining our deep understanding of the Nordic life science industry as well as of your business needs with the right data sources, apply the right models and evaluate the data before sharing.When preparing a target and segmentation analysis our data scientists are really put into play as many different data sources are combined to give you the best possible insights for your strategic planning. Nordic market data – With a geo-distribution model, you get insights into the actual comsumption of medicines on pharmacy or GP level Attention data – We capture HCPs’ brand attention and identify development in top-of-mind brands among HCPs and patients Public health – Based on demographics, we can calculate the number of potential patients in a specific geographical area Key opinion leader mapping – We identify the most important key opinion leaders for your specific disease area Learn more about our data-solutions Did you know… When you follow the segmentation and plan your activities accordingly, you will experience growth rates of up to 15% in both product turnover and market share. For more information, please contact Søren Esben Hansen Chief Advisor, Team Lead Advanced Market Research seh@signumlifescience.com +45 20 570 670
