Understand your patient

Your roadmap to informed patient strategies

Gain clear insights into your patient care with our two top data solutions: Patient Impact Planner and Indication Insights. They provide the information you need by cross-referencing clinical records and sales data. This empowers your team to understand patient trends and make informed decisions. As a result, you can optimize strategies and achieve better patient outcomes.

Patient Impact Planner

With Patient Impact Planner, you can pinpoint your source of business, track the number of patients using your product, analyze switches, and gauge your patient potential – all in one effective planning tool.

To create an efficient sales strategy, you need data-based insights into trends among potential patients and regional differences. Patient Impact Planner is based on patient data from the Local Medical System and the National Patient Register (the latter is used to identify patient indications such as diagnoses). Combined with our detailed sales data on the brand or ATC level, this tool helps you optimize your brand positioning.

Updated quarterly, the Patient Impact Planner dashboard provides a clear overview of your brand position. It lets you track key performance indicators such as the number of patients using your product, estimate your patient potential, and gain insights into your source of business. It also supports switch analysis to help you target specific segments.

Indication Insights

Learn how your pharmaceutical product is used in the real world with Indication Insights, a comprehensive knowledge base for pharmaceutical sales representatives. By combining sales data with information from the National Patient Register, you get a clear dashboard overview of where and how your products are used for hospital patients.

Indication Insights offers a deeper understanding of your patient groups and how they use your products. This ensures you are knowledgeable and confident when engaging with hospital healthcare professionals.

Gain the information needed for informed discussions with hospital healthcare providers. With clear details on how your product is used, you can plan strategically and show that you understand their patient and hospital needs.