Segmenting and targeting

Focus on the “right” pharmacies

Estimates show that 4-6 meetings are needed with a pharmacy to impact their sales effectively. With more than 500 pharmacies in Denmark, that equals a lot of meetings.

Focus on the pharmacies that matter most with Pharmacy Segmentation. The Pharmacy Segmentation tool gives you a thorough, up-to-date overview of your markets and a clear and factual representation of which pharmacies need your attention. The knowledge you gain from Pharmacy Segmentation will help you focus on the right pharmacies, evaluate your sales and marketing activities, and optimize future resource use.

Understand your growth potential

A Pharmacy Segmentation analysis is based on several different parameters. The most common is your product category turnover vs. your focus product. With this comparison, you can better understand the growth potential within selected categories, and plan your sales strategy based on unique insights into category and product potential and market position on pharmacy level.

You can also add demographic variables to a Pharmacy Segmentation to gain deeper insight into the characteristics of the local area and thereby strengthen your communication with the individual pharmacy.