Market Access

Plan your success path

Market Access entry preparation is critical to your success. The Nordic region is a highly regulated and tax paid on/off market. There simply are no other options than doing things the right way. Get the required guidance and knowledge to focus your efforts and prioritise your resources.

When you choose Signum, you gain access to a team of experienced and knowledgeable professionals who have deep understandings of Nordic health care systems. You also gain access to multiple data solutions that can help you build a strong case and plan for success in Market Access.

Increased centralization and focus on health economics and cost optimization has created intense pressure on the pharmaceutical industry. Navigating the diverse processes in the Nordic countries can be overwhelming and block your route to success. At Signum, we make it our job to understand the Nordic market and help others understand what needs to be done in order to succeed with their Market Access and sell in this highly regulated region.

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Stakeholder management


From The Danish Medicines Council to The Danish Medical Agency for Reimbursement, to Amgros and Danish Regions: the list of Danish medical authorities can seem endless. Prioritise your networking efforts to target the right people at the right time to succeed with your Market Access.

Atlas reports and workshop


Gain in-depth insight into the public sector’s agreement structures

The Danish Medicines Council has recommended your new drug as standard treatment in hospitals. What now?

Learn how you can play an active role in the implementation of your drug at the individual hospital wards.

With the Atlas reports and consultancy from Signum, you will gain in-depth insight into the public sector’s agreement structures for the implementation of health and new treatments (including drugs).

Ulla Ege Johansen, employee at Signum, Chief Advisor Market Access

“Having the right dialogue with public decisionmakers can often mean the difference between success and failure for my clients. Substance is what matters. I have inside experience in how public decision-making works, and I use this information to guide my clients, case-by-case.”

Ulla Ege Johansen

Chief Advisor Market Access

Plan your market access wisely


We guide you to a smoother Market Access process, including how to communicate successfully with The Danish Medicine Council.

Data science employee wrorking on his laptop

For more information, please contact

Ulla Ege Johansen, employee at Signum, Chief Advisor Market Access

Ulla Ege Johansen

Chief Advisor, Market Access


uej@signumlifescience.com

+45 22 746 019

Frequently asked questions

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Market Access preparation ensures you understand the highly regulated, tax-paid, on/off-market structure of the Nordics. By aligning early with local requirements, you reduce delays, avoid procedural missteps, and ensure your efforts and resources are focused on actions that truly influence approval and uptake. 

Nordic authorities are placing stronger emphasis on cost optimization, value demonstration, and health economics. Expert consulting helps you frame your product in terms of real-world value, build a stronger case for reimbursement, and satisfy the health economic requirements that shape funding decisions. 

Access to Atlas reports detailing public-sector agreement structures helps you understand how new treatments are implemented across hospital wards. This clarity allows you to anticipate adoption barriers, engage decision-makers more effectively, and increase the likelihood of successful adoption

Multiple authorities, including the Danish Medicines Council, Danish Medical Agency for Reimbursement, Amgros, and Danish Regions, influence market decisions. Knowing which stakeholders to engage, when to engage them, and what they expect significantly increases your chances of success. 

Regulators value evidence, clarity, and substance. Having the “right” dialogue means presenting data that aligns with their expectations, answering the questions they prioritize, and demonstrating awareness of public-sector decision logic. This can be the difference between approval and rejection. 

The Nordic region may look unified, but differences in processes, incentives, and adoption structures mean that using a generic approach leads to misalignment and delays. A tailored strategy prevents costly errors and ensures your efforts are relevant to each country’s specific pathway. 

Clear examples of what we can help you with

Colleagues doing research on project

Launching companion diagnostics in the Nordics

Learn how we applied local insights to launch companion diagnostics in the Nordics, tackling market access, reimbursement, and healthcare challenges.

Workshop with post-its, working on strategy and analyses

Securing gene therapy market access in Denmark

Learn how we secured market access for a gene therapy medicine by tackling limited data, high costs, and bottlenecks in the Danish healthcare system.

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Securing vaccine market access in the Nordics

Learn how we helped our client secure market access for their vaccine in the Nordics through regulatory compliance and insights into funding mechanisms.