Advanced Market Research Consulting > Advanced Market Research The ‘what’, ‘why’ and ‘how’ of your market Good market research starts with asking the right questions, and Signum will help you to dig deep for answers. We help you to get the insights you need to make the changes you want. It all starts with an exploration of what is the core of the issues you are facing – and which questions to ask. Powerful questions • Strong insights Know more, plan better start your initial scoping What Investigate and describe what determines your market situation. Why Explore critical market dynamics and understand why your market develops as it does. How Determine how you can wisely move forward based on your new insights. Examples of business scenarios where insights matter: From challenge to insight Whether you need new operational solutions, or you have decided to take your business to the next level, actionable insights will support your next move and help you design and implement changes that give significant business results. Build your business case Starting a new business? Looking to expand your existing business into new therapeutic areas? Want to revitalise an old brand? Regardless of your next step, big decisions need to be made that will impact your business. Create a business case with insights that empower your decisions. Develop your brand We recommend an HCP/patient-centric approach when exploring the perception of your product. This kind of insight gives a strong starting point for working proactively with your positioning and creating a stronger brand position for your product. explore our research services Case Medice’s ADHD app launch: a digital health success story Learn how Medice launched a commercially successful digital health app for ADHD families in Scandinavia. Get insights on challenges, strategies, and results. Read the case Fit for purpose studies Data driven qualitative insights We design and execute research projects exactly suited to your challenges and opportunities. Combining our vast sales statistics with real-world data and qualitative insights, we deliver precise analyses and valuable insights that help you develop your business. Learn more “My perspective on insight generation combines two lenses: One takes a curious approach to stakeholders, decisions, and possibilities in the Nordic healthcare systems. The other seek to understand how pharmaceutical companies are organized, go-to-markets and innovate to re-invent themselves.” Søren Esben Hansen Chief Advisor, Team Lead Advanced Market Research For more information, please contact Søren Esben Hansen Chief Advisor, Team Lead Advanced Market Research seh@signumlifescience.com +45 20 570 670 Clear examples of what we can help you with Case The role of patient insights in improving immunotherapy for melanoma See how patient insights improved malignant melanoma immunotherapy, transforming frequent infusions into a valued aspect of personalized patient care. Inspire me Case Boosting OTC sales with pharmacy staff engagement Discover the critical role of pharmacy staff in OTC sales. See how better training and visibility enhanced product performance for a Danish pharma brand. Inspire me Case Maximizing OTC sales with consumer behavior insights Discover how analyzing Danish consumer habits allowed a health company to enhance OTC sales strategies, improve visibility, and support channel partners. Inspire me
