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Case:
Novo Nordisk’s analysis of demographic and sales correlations

Engaging healthcare professionals (HCPs) effectively is key to success in the life science industry. One of our projects with Novo Nordisk showcases how effective communication strategies can help you build stronger connections.

Discover the strategies we implemented to drive success for our client:

  • Novo Nordisk aimed to improve engagement with HCPs for type 2 diabetes treatment.
  • They sought insights into regional factors affecting diabetes development and treatment in Denmark.
  • Our data science team developed a tool analyzing 30+ demographic variables to identify critical correlations.
  • Enabled personalized HCP communications tailored to specific patient population factors.
  • Fostered improved collaboration among public health, marketing, and sales teams.

The Challenge

Novo Nordisk aimed to strengthen its dialogue with HCPs by understanding the factors that influence the treatment of patients with type 2 diabetes.

They needed insights into the variables that determine diabetes development and treatment variations across different regions of Denmark.

The Solution

Working closely with Novo Nordisk, our skilled data science team developed an analysis tool that integrates over 30 demographic variables, including income, smoking habits, and BMI.

This tool enables Novo Nordisk to identify correlations between these factors and the development of type 2 diabetes.

The Results

With these insights, Novo Nordisk can now tailor their conversations with individual HCPs, focusing on the specific factors relevant to their patient populations.

This enriched understanding facilitates better communication and collaboration among public health, marketing, and sales teams.

If you’re interested in enhancing your engagement strategies, we can help you find effective solutions.

Comprehensive Analysis

Identify the key factors impacting your patient population. By analyzing the correlations between these variables, you will gain a deeper understanding of underlying trends and patterns.

Demographic data

Analyze correlations between demographic data and our extensive sales data. This comparison allows for a more nuanced view of your patient demographics and how it influences your market performance.

Targeted Communication

Leverage our insights to tailor your conversations with each healthcare professional. Focused dialogue ensures that your interactions are relevant and impactful, fostering stronger professional relationships.

For more information, please contact

Søren Esben Hansen, employee at Signum, Chief Advisor Team Lead Advanced Market Research

Søren Esben Hansen

Chief Advisor, Team Lead Advanced Market Research

seh@signumlifescience.com

+45 20 570 670

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