Case:Key opinion leader mapping uncovers new opportunities Cases > Key opinion leader mapping uncovers opportunities Identifying the right Key Opinion Leaders (KOLs) is crucial for effective communication and strategic market positioning. KOLs influence decision-makers, amplify your messaging, and shape market perceptions. Our client wanted to validate and expand their understanding of key influencers. Through our data-driven analysis, we helped them uncover gaps and identify new opportunities. Here’s a quick overview of what we achieved together: The client sought to refine their Key Opinion Leader (KOL) strategy. They initially identified 10 KOLs in a specific therapeutic area. We used machine learning to analyze 135 relevant publications. Identified 4 emerging KOLs, increasing their influencer network by 40%. Delivered detailed profiles to strengthen their partnerships and outreach. The Challenge Our client believed they had identified the key influencers in their therapeutic and geographical area. However, after testing and validating their understanding of market influencers, they discovered significant gaps in their knowledge. Our comprehensive analysis identified established and emerging KOLs that had previously gone unnoticed. The Solution We started by reviewing the client’s list of their top ten KOLs and worked with them to define critical keywords relevant to their therapeutic focus. Using machine learning, we analyzed the most important publications and their authors. Next, we evaluated these results qualitatively, considering: Publication dates (recent vs. older insights) Productivity of KOLs in the field Emerging talents and their areas of interest We then clustered KOLs into groups based on medical focus and institutional connections, creating a strategic framework tailored to the client’s needs. The Results Through our Key Opinion Leader Mapping process, we analyzed 135 publications (dating back to 2000) from various KOLs. While ten of them matched the client’s original list, we identified four rising stars they hadn’t recognized. This added 40% more influencers to their network. We delivered detailed profiles for each KOL, enabling our client to build more robust and targeted partnerships. Key opinion leader mapping matters Get an overview Identify the key factors impacting your patient population. By analyzing the correlations between these variables, you will gain a deeper understanding of underlying trends and patterns. Map by interests Analyze correlations between demographic data and our extensive sales data. This comparison allows for a more nuanced view of your patient demographics and how it influences your market performance. Group your KOLs Leverage our insights to tailor your conversations with each healthcare professional. Focused dialogue ensures that your interactions are relevant and impactful, fostering stronger professional relationships. For more information, please contact Jonas Arentz Bach Team Lead Sales, Senior Consultant jab@signumlifescience.com +45 40 417 546 You might also like Optimizing Sales Through Pharmacy Segmentation in Denmark Discover how pharmacy segmentation in Denmark helped Reckitt Benckiser cut 3,000 meetings, focus on high-potential pharmacies, and optimize sales strategies. Inspire me Launch Strategy for a Hereditary Heart Condition Treatment Explore our three-step hereditary heart condition treatment launch strategy, which enabled faster uptake and improved patient care in an unestablished therapeutic area. Inspire me The role of patient insights in improving immunotherapy for melanoma See how patient insights improved malignant melanoma immunotherapy, transforming frequent infusions into a valued aspect of personalized patient care. Inspire me
