Advanced Market Research Cases Cases > Advanced Market Research How we’ve helped other companies understand market dynamics Browse the articles below to see examples of our qualitative research projects analyzing market dynamics in Denmark and the Nordics. If you’re interested in a different service area, visit our curated collection of cases within Real-World Evidence, Market Access, and Sales Performance. Launch Strategy for a Hereditary Heart Condition Treatment Advanced market research Cardiology Brand positioning Inspire me The role of patient insights in improving immunotherapy for melanoma Advanced market research Product positioning Oncology Inspire me Boosting OTC sales with pharmacy staff engagement Advanced market research Sales performance Over the Counter portfolio Inspire me Maximizing OTC sales with consumer behavior insights Advanced market research Over the Counter portfolio Pharmacy vs. grocery stores Inspire me Medice’s ADHD app launch: a digital health success story Advanced market research Scandinavian market prioritization Over the Counter portfolio Inspire me Novo Nordisk’s analysis of demographic and sales correlations Advanced market research Data science HCP engagement Inspire me About Signum Signum empowers life science companies to make data-driven decisions that grow their business and create human impact. Relying on their exclusive access to pharmaceutical sales data and to the Danish Health Data Authority’s Secure Research Platform (“Forskermaskinen”), Signum’s team of 50+ specialists and consultants delivers actionable insights across Real-World Evidence, Market Access, Advanced Market Research, Sales Performance, and omnichannel HCP engagement. Proudly part of the Lif group (the Danish Association of the Pharmaceutical Industry), Signum has been driving success pre- and post-launch for nearly 50 years. For more information, please contact Søren Esben Hansen Chief Advisor, Team Lead Advanced Market Research seh@signumlifescience.com +45 20 570 670
